What makes great wines? Answer: the land, the climate, and the winemaker!
In 1979, French winemaker Jacques Thienpont paid 1 million francs (approximately US$220,000 at the time) to purchase a 1.6-hectare vineyard from the Laubie family in the Right Bank appellation Pomerol. Along the way, an extra hectare of vines was added to bring it to the current 2.7 hectares. Prior to Jacques’ purchase, the vineyard was unknown. Its grapes were sold or blended to make other Pomerol wines. Following his love for trees, the new owner named his wine Le Pin (the pine tree). For a couple of years, he still had trouble selling his wine until his fortune changed in 1982, when Robert Parker highlighted Le Pin as one of his top discoveries. Since then, the consistently incredible quality of the wine, coupled with repeated high ratings from wine critics, driven by increasing demand for a limited supply, has made Le Pin one of the priciest wine per bottle on the market, year in, year out. A modern-day fairy tale, no other way to describe it!
We are not trying to tout Le Pin with this email. Its cult wine status speaks for itself. While determined customers can special-order the 2015 Le Pin for $5,295 per bottle (no typo), we are writing to you about a new wine the Thienpont family is producing: Château Goubau 2015, available for $19.95 per bottle. Like several leading Bordeaux winemakers, the Thienpont family has recognized the potential of a hereto under-appreciated appellation called Castillon-Côtes de Bordeaux, located to the south of Saint-Emilion. Wines from this appellation present aromas of "ripe red berries and stone fruit (plum and cherry), violet, leather, and raspberry". The taste is "expressive and solid with a fine, full, and generous tannic structure, with a lovely finish". 2015 is the first vintage when the Thienponts took over winemaking at this property, using the same approach they use at Le Pin. It is also the last vintage this wine will be called Château Goubau. In keeping the family's tree-loving tradition, starting with the 2016 vintage, the Thienponts have renamed the wine L'Hêtre (beech tree).
Having tasted this wine many times, considering 2015 being one of the universally well-recognized top-quality vintages, we highly recommend Château Goubau 2015 ($19.95/bottle) to our customers. Don't let the sub-$20 price tag fool you, the wine of this calibre will not be sold at this value price for long. We would like you to have the chance to stock up on it.